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COMMUNICATIONS

PROFESSIONAL

hello!

I'm Abby! (she/her)

I am a communications professional with a passion for connecting community through positive change. 

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I am an alumni of Mount Royal University where I received my Bachelor of Communications degree with a major in Journalism. In my career I freelanced and worked for a variety of start-ups and organizations responsible for content creation, design, marketing, event coordination, and brand creation/management.

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Outside of my professional life, I am a pretty low-key, off-the-web kind of gal with interests in media and pop culture. My best day is out camping with great company.

 

Thank you for taking the time to dive into some of my work!​

-abby

   communications

experience

JAN 2023 - JUNE 2024

Communications Project Lead
Canadian Mental Health Association - Calgary Region

Calgary, AB

Led the Development and Communications team’s large-scale, multi-media communications projects for internal and external stakeholders from the development and design, to promotion and final outcome.

PROJECTS:

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SEPT 2020 - DEC 2023

Communications Coordinator
Canadian Mental Health Association - Calgary Region

Calgary, AB

Support a comprehensive portfolio encompassing brand management, video production, social marketing, events, and public relations all with the end goal of enhancing community awareness of mental health.

PORTFOLIO:

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OCT 2018 - MARCH 2020

Freelance Contractor
Abby LaRocque Communications

Calgary, AB

Provide communications support through social media management, design work, strategic advice, reporting, website development, brand identity, etc.

CLIENTS:

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JUNE 2014 - JUNE 2018

Bachelor of Communication - Journalism
Mount Royal University

Calgary, AB

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  • Dean's Honour Roll

  • Associated Collegiate Press Nominations
       2018 Photo Slideshow - Calgary Structures
       2018 Multimedia Feature - Instafit

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post-secondary

education

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